You can click, or tap, on a hashtag on and most of its clients to see all other tweets that contain the same tag. Hashtags on Twitter are akin to tags on Flickr or Pinboard-they’re a tool that grew organically out of the community as a way to tag a topic or event. These ideas are just scratching the surface, but a number of clients, tools, and tricks make it easy to find what you’re looking for. Want to check how a product launch is going or how you’re stacking up against a competitor? Need to monitor tweets about a major event? Or perhaps you want to get more personal with your customers and provide one-on-one support when they post complaints. But the service’s architecture, rich API, and organic culture also make it easy to mine this increasing mountain of data for just the information you need. Twitter’s popularity is due in part to how easy the company made it for users to post content. If Twitter is the world’s largest water cooler, its search tools are an omnipresent pair of ears that can give you an instant perspective on any topic at any time. Fun fact: 70 percent of Twitter’s usage now comes from outside the United States. These diverse nuggets are getting posted by Twitter’s equally diverse share of the world’s population: the general public, celebrities, politicians, authorities, marketers, customer support, and more. There are now over 200 million users who constantly post just about anything you can imagine: links to important news, complaints about a product, design tips and inspiration, favorite new bands, family photos-you name it. All this tweeting can be invaluable for any number of uses-but only if you know how to find what you need. Its large and growing group of users post everything from news about current events to, yes, the occasional photo of what’s for lunch. Twitter has quite possibly become the widest, most insightful, and perpetually open window into the minds of the masses that the world has ever seen.
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